How to Market Your Home for a Successful Real Estate Sale

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It’s strange to consider your home a “product.” After spending a chunk of your life there, filled with daily chores, family game nights or weekend sleep-ins, you start to view your home more as an extension of yourself than anything concrete.

But if you’re selling your property, you need to market the product. You need to view it the way prospective buyers might see it – as a blank slate, an opportunity for a new start, an investment in the future. It needs to be alluring and approachable. Moreover, you have to cast a wide enough net to ensure your product meets as many eyeballs as possible.

In this article, let’s explore how to market your home for a fast, successful real estate sale that nets you top dollar for your property. Many of the tips below require the aid of top performing real estate agents, so ensure that you find an agent with an impressive, multi-pronged marketing strategy and full suite of services.

Keeping Things Clean

Before your real estate agent tackles the tough work of pitching your property to qualified buyers, you can do your part by tackling the fundamentals of preparing a home for sale. In specific, that means gussying up the place.

As mentioned, prospective buyers like to imagine their new life in a home. Therefore, sellers are often encouraged to keep their houses clean, uncluttered and minimalist through the selling process. Take a few evenings to clean the home (or, better yet, enlist a professional cleaning service) and consider moving excess items to off-site storage.

Upping Your Curb Appeal

Next, turn your attention to the landscaping, front façade and driveway – collectively known as a property's “curb appeal” elements. With a pressure washer, you can get to work cleaning the driveway and siding. And with a lawn mower and garden gloves, you can manicure the greenspace. Your front yard is the first thing a prospective buyer sees, so it’s essential to make a good first impression.

Pictures Say a Thousand Words

With the place looking fresh, your real estate agent should swoop in for the staging process, at which point the property is “ready for its close up.” Quality, professional photographs are massively important in modern real estate, as most buyers browse listings online – with the discriminating eye of an online shopper. If your photos don’t grab someone immediately, they may scroll right past your listing.

Local and Global Approaches

Ideally, your real estate agent bolsters the visual element of your listing with more than just photos. Try to find an agency that also offers virtual tours (either 360-degree photography or VR/AR). Virtual tours are a terrific way to market your property to sight-unseen buyers, and should be part of your agent’s overall global strategy to rope in remote buyers. 

The Wide World of Social Media

According to a 2022 report from the National Association of Realtors, millennials now account for North America's largest share of real estate buyers. And they bring to the table a fondness for social media.

If you want to ensnare the largest demographic of modern buyers, you have to market your property on social media. That said, find an agency with an impressive social media presence that can “signal boost” your listing across various sites and channels. 

Beyond these straightforward steps, a quality real estate agent should also tackle the traditional modes of marketing like lawn signage, physical ads, networking with other agents and – of course – throwing a memorable open house. If you can follow these steps with the help of a skilled realtor, you should have no trouble finding top bidders for your property.